Leveraging AI for Commercial Real Estate Innovation

By Marie Ruff | June 6, 2025

“Will [Artificial Intelligence] revolutionize real estate investment, or are we overhyping it?” asked Doris Pitilon, Chief Technology Officer, Faropoint, during a session this week at NAIOP’s I.CON East in Jersey City, New Jersey. She explained that there are many types of AI, all with different functions, including deep learning, which tries to mimic the human brain, and generative AI, which tries to create new content from existing content.

“Will AI change the world? It’s hard for us to imagine how it’s going to be, but it probably will change the world somehow,” Pitilon said. Compared to many other technologies, AI has been adopted at an accelerated rate: Whereas the telephone took 24 years to reach 1 million users and the internet reached 1 million users in three years, ChatGPT achieved that adoption metric in just five days.