Member Spotlight: Ashley Peterson

Professional Background

Current Role & Company: What is your current position, and what does your company specialize in?

I’m a Partner focused on ground-up, Class A multifamily and mixed-use communities throughout the Carolinas. PDP is an investment and commercial real estate development firm based in Charlotte, NC.

Career Path: How did you get started in commercial real estate, and what led you to where you are today?

I’ve been around commercial real estate my entire life—my dad founded one of the premier commercial architectural practices in the Southeast, so I got an early introduction to the industry. My journey has included development and design internships while at UNC, a stint in New York focused in capital deployment, and a return to Charlotte to work as a developer with two top-tier commercial development and investment firms. I’ve been fortunate to collaborate with incredible professionals on a wide range of projects throughout my career – and I’m excited for what the future holds!

Area of Expertise: What are your key areas of expertise in commercial real estate (e.g., development, brokerage, construction, finance, legal, etc.)?

Multifamily development

Notable Projects/Deals: Can you share a project, transaction, or initiative you’re particularly proud of?

In the past few years I’ve been fortunate to lead several fun and challenging developments in Charlotte and Raleigh-Durham with some personal highlights including NOVEL LoSo Station, NOVEL Cary, and Connery Midfield Station.

Industry Insights: What’s one trend or challenge in commercial real estate that excites or concerns you?

Fluctuating interest rates and tighter capital markets are a concern because they continue to reshape deal feasibility and valuations. At the same time, they push developers and investors to be more disciplined and creative, which can spark real innovation.

 

Involvement in NAIOP

Role in the Association: What is your role within NAIOP Charlotte, and how long have you been involved?

I joined the Board of Directors this year and I am also part of the Program Committee. I’m looking forward to the numerous ways to contribute to NAIOP this year.

Why You Joined: What motivated you to join NAIOP?

I entered NAIOP to connect with industry peers, stay current on market trends, and be part of a respected commercial real estate network.

Value of Membership: How has being a member of NAIOP benefited you personally and professionally?

NAIOP has broadened my professional network, offered valuable educational resources, and created opportunities for industry engagement.

Advice for New Members: What advice would you give to someone considering joining or getting more involved?

Get involved early, attend events, join a committee, and build relationships. The more you participate, the more you’ll gain both professionally and personally.

Favorite Event/Initiative: What is your favorite event or initiative within NAIOP and why?

I enjoy the annual meeting most. It’s a great chance to reconnect with familiar faces, reflect on the past year, and look ahead to future initiatives.

 

Personal & Fun Insights

Hidden Talent or Fun Fact: What’s something people might not know about you?

I’ve been skiing since I was three years old and being on the slopes is my happy place.

Best Piece of Advice: What’s the best professional advice you’ve ever received?

Focus on building relationships and credibility; your reputation is an incredibly valuable asset.

Book/Podcast Recommendation: What’s a book or podcast that has influenced your career or leadership style?

The podcast How I Built This has been particularly influential. Hearing about the resilience and adaptability of successful leaders across all sectors of business, including their real-world challenges and growth, is inspiring.

Favorite Way to Unwind: How do you like to spend your time outside of work?

I love spending time with my husband, Matt, and kids, Hank and Campbell, hanging out with family and friends, playing tennis, traveling, and enjoying good food.

Words to Live By: Do you have a personal mantra or philosophy that guides your approach to work and life?

Be kind, do the right thing, work hard, and have fun!