Repurposing Retail Centers: Profiles in Adaptation, Repositioning and Redevelopment
Posted on January 21, 2020
By Jason Beske, AICP
The declining prospects of North America’s shopping malls have been the subject of significant media attention, industry concern and public interest. Faced with competition from e-commerce and shifting consumer preferences for other retail formats and experiences, hundreds of traditional shopping malls have closed in recent decades, with many more closures expected in the coming years. The NAIOP Research Foundation commissioned this report to examine how developers are transforming struggling or closed malls into properties that fit within current market conditions and serve the needs of their surrounding communities.
Once able to attract consumers by offering a range of retail options in a single location, traditional malls have struggled to compete with other retail formats in recent years. Many anchor stores and smaller mall-based retailers have gone out of business due to competition from online and budget retailers. Although certain upscale malls located in dense and growing metropolitan areas continue to attract customers, Class B and C retail centers have struggled to remain open.