Commercial Real Estate and the Big-Data Deluge

Posted July 11, 2019

By Trey Barrineau

Awash in granular digital information, companies are diving headfirst into high-tech solutions so they can make more deeply informed business decisions.

The technological advances shaking up nearly every aspect of modern life are starting to have significant impacts on commercial real estate.

“The biggest trend we’re seeing is this whole digital disruption in our industry, from ubiquitous linked sensors to the technology that’s going into smart buildings,” said Dale Dekker, AIA, AICP, principal with Dekker/Perich/Sabatini, during a recent NAIOP event. “It’s truly driving commercial real estate in a whole new way.”

How fast is technology changing the industry? Dekker said in 2014, there were just 12 apps focused on commercial real estate. Today, there are more than 3,000. Additionally, research from CRETech, a media company that covers digital advances in commercial real estate, estimates that there are 4,000 startups working on high-tech products and services for the industry.

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